BRANDING / DEVELOPMENT / PLANNING
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THE CHALLENGE
Build a high-engagement magnetic site to attract and retain high-value customers into a constantly relevant community.
OUR APPROACH
We not only designed a smooth functioning website, Alienware Arena, we built it and maintain it to this day. In addition, we keep the community populated with low COA content for millions of Alienware Arena users.
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0+
MILLION
REGISTERED
USERS
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0+
year program of continued community growth
0+
key code giveaways, sweepstakes, and contests
0M+
unique user actions
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BRANDING / DIGITAL SUPPORT
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THE CHALLENGE
Increase engagement and conversions for SteelSeries brand and products in the online gaming segment.
OUR APPROACH
Built a lead generation site featuring key code giveaways on the SteelSeries subdomain (games.steelseries.com). The result increased retention and LTV by providing repeating value for their existing gaming community while simultaneously attracting new members into the SteelSeries ecosystem.
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0+
MILLION
REGISTERED
USERS
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0+
year program of continued community growth
0k+
key code giveaways, sweepstakes, and contests
0M+
unique user actions
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BRANDING / DIGITAL SUPPORT
THE CHALLENGE
For more than a decade, we’ve continuously empowered Perfect World in their mission to create immersive worlds from popular franchises such as Magic: The Gathering and Star Trek to hidden gems like Remnant: From the Ashes and the Torchlight series.
OUR APPROACH
High conversion, in-kind game promotions resulting in more than a million engagements among high-value target segments.
OVER
100K
GAMER CODES
CLAIMED
10+
year program of continued community growth
100K+
key code giveaways, sweepstakes, and contests
1M+
unique user actions
CO-PROMOTION WITH ALIENWARE
THE CHALLENGE
Incorporating multiple game publishers into a single campaign that energizes all the partners’ promotions in a way where the whole is greater than the sum of the parts.
OUR APPROACH
Combining Warframe and an Alienware prize package into a tentpole promotion, we were able to create in-bound funnels across social media into the AWA gaming hub for exponential engagement.
OVER
250K
UNIQUE GAMERS
DRIVEN TO THE
WARFRAME
PROMOTION
500K+
impressions
250K+
unique visitors
80K
codes redeemed
CO-PROMOTION WITH ALIENWARE
THE CHALLENGE
Big Sugar was looking to boost the footprint of the launch for Unto The End, a brutal platformer game launching on PC.
OUR APPROACH
We worked with Intel to run a giveaway for a limited number of game keys. We focused advertising around wide indie gamers, and players of similar ‘brutal’ style games like Dark Souls or Salt and Sanctuary. This resulted in 5,114 clicks from a $1,000 spend and a CPC of $0.19.
EARLY ACCESS CAMPAIGN
THE CHALLENGE
Get copies of Torqued Up Legends into players’ hands on behalf of developer Project 172.
OUR APPROACH
We created an early access campaign for the game and drove a large number of arcade racing fans toward a giveaway in collaboration with Intel. This resulted in 34,008 clicks from $4,000 spend for a CPC of $0.12.
